The Turning Point EP
Release Date: May 20, 2014
Formed in 2007, eMC is comprised of four lyricists including the Milwaukee born phenom Stricklin, the widely respected NYC duo and “Lyricist Lounge” emcees Punchline & Wordsworth and the legendary Brooklyn bred and former Juice Crew member Masta Ace.
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“Often, these dream collaborations have exceedingly high expectations that are unlikely to get met anyway…. But with its collective veteran sensibility, experience from previous collaborations and the guidance of Ace, eMC makes it happen.”
Hip Hop DX
“… eMC, which calls itself a "supergroup"; many critics would concur.”
Pitchfork
“…these gents show that they have the skills and chemistry to craft a cohesive song”
The Smoking Section
“Really talented group of artists here!”
Hip Hop Dependency
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Hip-Hop Super-group eMC To Release Forthcoming EP The Turning Point on May 20 via M3/Penalty Entertainment
April 16, 2014 (New York, NY) – Hip Hop Super-group eMC announces the release of their forthcoming EP The Turning Point via M3/Penalty Entertainment/RED on May 20. Formed in 2007, eMC is comprised of four lyricists including the Milwaukee born phenom Stricklin, the widely respected NYC duo and “Lyricist Lounge” emcees Punchline & Wordsworth and the legendary Brooklyn-bred and former Juice Crew member Masta Ace.
The Turning Point will be available for pre-order on May 6, and fans who purchase the EP in advance will receive the lead single “Charly Murphie” as an instant grat track on iTunes. Produced by Detroit's own 14KT and featuring Agallah Don Bishop (8-Off the Assassin), “Charlie Murphie” is eMC's antithesis response to the current trend of radio friendly songs being named after famous individuals. Masta Ace explains “ Charly Murhpie epitomizes the hardcore, aggressive, punch in the nose mentality which is a stark contrast to those other songs.”
In various skits, The Turning Point takes the listener through the group’s decision to record a new album after almost 6 years. Reminiscent of John Belushi's character in “The Blues Brothers,” Masta Ace calls each member asking them if they are interested in reuniting. The result is a 6-song offering with stand out tracks “Stay Busy” featuring and produced by newcomer Pav Bundy, and “Verified” featuring Birmingham England sensation Lady Leshurr. The title track “Turning Point” features east coast crooner Range Da Messenga, as well as production from UK's very own Quincey Tones.
eMC will release the video for “Charlie Murphie” next month and plans to tour the US and Europe this summer, as well as Canada later this year.
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THE BIOGRAPHY OF eMC:
Formed in 2007, eMC is comprised of four spectacular lyricists: the Milwaukee born phenom Stricklin, the widely respected NYC duo and “Lyricist Lounge” emcees Punchline & Wordsworth and the legendary Brooklyn-bred, former Juice Crew member Masta Ace.
The Wisconsin native Stricklin made noise in the late 90’s when he was signed to Tommy Boy Records and was featured on several of the labels releases. Punchline & Wordsworth released an EP in 2000 and were both integral in the success of the groundbreaking MTV program “The Lyricist Lounge Show”. Wordsworth would later release a solo LP in 2004 entitled “Mirror Music”. These three talented artists obviously caught the ear of Masta Ace because he went on to feature them all on two of his own albums.
What makes this group so special is that its formation spawned as a result of the request of the fans. Having toured extensively with Ace since 2001, Stricklin, Punchline, and Wordsworth all became very close after realizing how natural their chemistry together was. The fans recognized this chemistry as well and often asked if there was a group album planned in the future. Well in 2008 that question was answered emphatically when the quartet released their critically acclaimed debut album “The Show” on M3/Traffic Entertainment.
“The Show” was an instant classic among hip-hop purists around the world and it's great reception lead to eMC being established as one of the elite groups within the underground rap realm. After three years of extensive touring from 2006-2008, the group's members branched off to re-establish their solo careers. Punchline released his powerful debut album “Underground Superstar” with Germany's own DJ Soul Clap in 2012. The brilliant Wordsworth dropped his second solo effort “The Photo Album” in June of 2012. Masta Ace teamed up with rap veteran Edo G in 2009 to release “Arts & Entertainment” followed by an album released in 2012 dedicated to his late mother entitled “Son of Yvonne” which featured songs exclusively written over MF DOOM beats.
Finally, the Four Brothers have reunited with their new EP “The Turning Point”, which is set to be released on M3/Penalty Entertainment/Sony Red in the spring of 2014. Prompted by a phone call from Penalty Entertainment's CEO Neil Levine, this six song offering takes the listener through the group members' decision to do a new album after almost 6 years. Reminiscent of John Belushi's character in “The Blues Brothers”, Masta Ace calls each group member one by one asking if they are interested in getting together once more. The EP serves as a precursor to their full length LP scheduled to be released later this year.
The lead off single “Charly Murphie”, which has very little to do with the famous actor/comedian brother of Eddie Murphy, features Agallah Don Bishop (8-Off the Assassin) and stands as eMC's reaction to the current trend of radio friendly songs named after famous individuals. Masta Ace explains, ”There are so many of these songs out there named after famous people and most of them aren't any good. Charly Murphie, produced by Detroit's own 14KT, epitomizes the hardcore, aggressive, punch in the nose mentality which is a stark contrast to those other songs. Who are you taking in a fight Justin Bieber or Charlie Murphy?”
The “Charly Murphie” single and video hit the internet on iTunes in early April and are part of a brilliantly produced EP full of stand out songs including “Stay Busy”, produced by and featuring talented new comer Pav Bundy, “Verified” featuring the Birmingham, England female sensation, Lady Leshurr and the the title track “Turning Point” featuring east coast crooner Range Da Messenga as well as production from UK's very own Quincey Tones.
This EP will have eMC's core fans salivating for the full length album which will consist of 12-14 additional tracks. Their first tour rolls out this May with a trip to Europe and the group expects to tour in the states, Canada and possibly Australia before closing out the end of this year.
For more information on eMC, please contact:
Kelly Krueger @ ‘stache media
